Los Angeles County Supervisor Kathryn Barger is spotlighting a major milestone in the County’s ongoing recovery efforts for communities impacted by the Eaton Fire, announcing that more than $300,000 has been generated for small businesses through the Shop Local LA County Gift Card Program.
The program, led by the LA County Department of Economic Opportunity (DEO), includes a new $225,000 investment by the Altadena Chamber of Commerce to provide $500 gift cards to 450 fire-impacted residents who lost homes, sustained property damage, or were displaced. The funding is designed to immediately circulate dollars back into local businesses that continue to face economic hardship.
The Shop Local LA County Gift Card Program is a key component of the County’s broader “Shop Local. Dine Local. Recover Local.” campaign, launched in July 2025 through a motion authored by Supervisor Barger. The initiative was created to stabilize brick-and-mortar businesses in Altadena and surrounding fire-impacted communities that have experienced reduced foot traffic, revenue loss, and ongoing economic challenges.
“From day one, I’ve remained committed to standing with Eaton Fire survivors to help rebuild a better future,” said Supervisor Kathryn Barger. “This new investment supports a program that offers continued, steady support for residents and small businesses alike. I remain focused on driving the economic revitalization of Altadena and ensuring this community comes back stronger.”
Through the program, residents and supporters can purchase gift cards in $20, $50, and $100 increments, each paired with bonus cards—$10, $25, and $50 respectively—funded through a donation by LA Cares. Participating small businesses, which enroll through the Recover Local Business Registry, benefit from increased visibility, direct spending, and access to additional County resources.
Today, more than 110 fire-impacted businesses are listed in the Recover Local Business Directory, with 68 actively participating in the gift card program across wildfire impacted areas including Altadena, Pasadena, Sierra Madre, and other communities.
Every dollar spent through the program stays within local communities—supporting restaurants, retailers, and service providers that are essential to long-term recovery and economic resilience.
Residents are encouraged to support fire-impacted businesses by purchasing and redeeming gift cards at ShopLocal.LA. Eligible small businesses located within designated fire zones can apply to join the Recover Local Business Directory to access marketing support, technical assistance, and promotional opportunities.
For more information, visit ShopLocal.LA.